Social strategy
Retail Horizon, a mid-size fashion retailer, had a scattered social presence with inconsistent content, low engagement, and minimal impact on in-store or online sales. They asked ON JJ LTD for a unified strategy that could build community and support their omnichannel goals.
The challenge
Their social channels operated in silos with no clear brand voice or content strategy. They were posting frequently but without purpose, and their audience had plateaued.
Our approach
ON JJ LTD conducted an audience and competitive audit, then built a content and channel strategy tailored to Retail Horizon's strengths. We prioritized visual channels, established a content calendar, and integrated social into the broader marketing funnel.
- Social audit and audience research
- Channel strategy and content pillars
- Content planning and production support
- Community management playbook and influencer program
Results
Within six months, engagement rates increased by 180% and social-driven traffic more than doubled. The new structure gave the team a scalable framework for ongoing content and growth.